TruAQ

TruAQ’s website needed a breath of fresh air (or at least a better way to represent it). Our team sought to create an innovative and engaging web experience that would accurately portray the importance of clean air for any use case. We executed a clean and agile UI, informative yet reader-friendly copy, and interactive visual elements to filter complex concepts into comprehensive reasons to purchase. Ahhh…

Client

TruAQ is a company that specializes in providing medical-grade air purification solutions. Their products are designed to remove particulates as small as 0.007μm, making them suitable for addressing allergies, asthma, and other air quality concerns.

Industry

Health Tech

Location

Vancouver, Canada

Size

A breath of fresh air

Services

Branding

User Experience

UI Design

Web Development

Motion Design

The challenge

Our approach

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Wireframe Design

We started with lo-fi wireframes, enabling us to prioritize functionality as we set out to construct an intriguing and interactive user experience and captivating narrative.

The Design

We executed a clean and agile UI, informative yet reader-friendly copy, and interactive visual elements to filter complex concepts into comprehensive reasons to purchase. Ahhh…