Helping over 65K members bank for free
In its quest to future-proof its financial products with frictionless digital-human services, Cambrian Credit Union needed safe and simplistic digital design solutions that would appeal to local members and compete with big bank infrastructure. We redesigned Cambrian’s website with a welcoming, easy-to-navigate, and digital-first financial experience to do just that.
Our strategy session helped us pinpoint Cambrian’s long-term goals, including implementing new digital services and eventually becoming a leader in the digital space of credit unions. Gearing up to digitize their financial services, Cambrian also needed ways to encourage Members to comfortably uptake digital tools without friction.
We intuitively designed our wireframes with straightforward page structures to ensure simple functionality and optimal user flows.
As a pillar for its digital banking service, we optimized Cambrian's site to be accessible from anywhere, on any device. Users can comfortably, confidently, and seamlessly find information, book appointments, and access accounts on mobile or desktop.
To align with our client's values of supporting local communities, we designed an innovative feel with mass appeal by balancing playful visuals with secure functionality. This includes over 30 unique illustrations depicting iconic landmarks, subtle animations, and an overall clean UI.