OSeyeris
What if we could help bridge the gap between the sighted and visually impaired?
Branding
Strategy
UX
UI
2018
The Challenge
Oseyeris creates products that make it easier for people with visual impairments to do everyday things—like measuring things for household projects, for instance. Our challenge? To design an identity that's accessible as Oseyeris' products and mission.
We wanted to design an identity for Oseyeris that spoke to people—whether they were sighted or not. So, we used illusory contours and Braille's tactile writing system in the brand materials.
