The new generation wants to send money in the moment. And they use FOOi to do it.
There are ton of "financial apps" out there. It's a crowded market, sure, but it's nothing new for us.
After successfully launching its test product, FOOi's team came to us in need of a sophisticated UI for the app—and a polished visual identity for the company.
Using a vivid color scheme (really, why are so many finance apps blue and green?) and an avant-garde UI design, we created a unique financial app aimed at young and individualistic teenage and college students.
After the redesign, FOOi's customer growth became exponential
growth in the first month
average user engagement in the app