The Challenge

QLiving delivers beautifully designed modern furniture, with outstanding attention to detail, at fair prices. The Digital Panda was approached to design and develope QLiving’s e-commerce experience.

The Solution

Beautifully designed modern furniture requires a beatifully designed modern website :)

In a well-designed e-commerce website nothing should get in the way of displaying products. Searching should be effortless and highly customizable with convenient filtering. Checkout and purchasing should be secure, quick and smooth. These were the key factors we kept in mind while delivering QLiving’s new online storefront.

First things first

Before starting pushing pixels, we consider usability and information architecture. We design lo-fidelity wireframes to test user flows and optimize how information is structured, so navigation is intuitive and effortless.

Visual Design

After we have the foundation in place, we move to fleshing out details and dive deep into visual design.

The homepage highlights products with immersive interior photography displaying the furniture in context.

A flexible grid is an integral part of achieving a clean, balanced and well structured design hierarchy.

Interaction design

We paid special attention to small delightful details in interactions, so the experience of using the website is as refined as the products sold. Most importantly we designed the checkout form as a smooth and continuous process so it doesn’t interrupt the conversion funnel.