We went for a playful and vibrant animated cityscape as an illustration of the busy Chinese market.
At the same time with the illustration direction, we figured out the website's Information Architecture and started building out the pages as low-fi wireframes.
All the illustrations were made as clean vector graphics as we knew we’ll have to do a lot of svg animations later.
We designed custom icons for Ping Pong Digital’s different group of services that were integrated into the cityscape.
Using svg animations, we were able to significantly reduce page load times for an optimal experience.